Sheila Dunn is the author of a children's book.A retail bookstore chain has agreed to advertise Sheila's book aggressively with lots of countertop literature racks,posters,banners,and life-size images of the characters from her book.All of these are examples of:
A) trade sales promotion efforts.
B) point-of-purchase displays.
C) shelf positioning tools.
D) shelf facing tactics.
E) retailer premiums.
Correct Answer:
Verified
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