What is Victor Vroom's term for the perceived value a person attaches to the reward?
A) Motivation
B) Valence
C) Hygiene
D) Expectancy
E) Instrumentality

Question

Quizplus · Accepted Answer

Victor Vroom's term for the perceived value a person attaches to the reward is called "valence". Valence is the degree of preference or aversion that an individual attaches to an outcome. It is a measure of how much an individual desires a particular outcome.

What Is Victor Vroom's Term for the Perceived Value a Person