Melanie organizes training for employees. She compared data on the volume of repeat customer orders before and after the sales team completed a customer relations program to evaluate the effectiveness of the program. What did Melanie collect to complete her evaluation?

Question

Quizplus · Accepted Answer

Melanie collected metrics (data) on the volume of repeat customer orders before and after the customer relations program to evaluate its effectiveness. Metrics are measurable data points used for evaluation and analysis. Evidence, facts, objectives, and outcomes can also be important in evaluating program effectiveness, but in this case, metrics were specifically mentioned as what has been collected.

Melanie Organizes Training for Employees