In an effort to reduce binge drinking on campus, the university initiated an information campaign to raise awareness. Within weeks of the beginning of the campaign, binge drinking incidents had increased. What is the best explanation for this?

Question

Quizplus · Accepted Answer

The terror management theory suggests that individuals engage in behaviors such as binge drinking as a way to manage their fear of death. The information campaign may have inadvertently reminded individuals of their mortality, leading to an increase in such behaviors.

In an Effort to Reduce Binge Drinking on Campus, the University