Which of the quality "gurus" advocated the idea of setting an objective of zero defects to focus on the cost of poor quality (cost of nonconformance)?
A) Philip Crosby
B) Joseph M. Juran
C) W. Edwards Deming
D) Walter Shewart

Question

Quizplus · Accepted Answer

Philip Crosby is known for his concept of Zero Defects, which states that there should be no errors or defects in any stage of the production process. He believed that a focus on quality would ultimately lead to lower costs, as the cost of poor quality (such as rework or customer complaints) would be eliminated.

Which of the Quality "Gurus" Advocated the Idea of Setting