Markets can be classified in four types of countries based on their respective market attractiveness. Vietnam and the Philippines would fall into which of the types listed
Below (where the purpose would be to build up an initial presence such as through a
Liaison office)?

Question

Quizplus · Accepted Answer

Vietnam and the Philippines are classified as emerging countries, as they have some level of economic and political instability but also show high potential for growth and development. Building up an initial presence such as through a liaison office would be a suitable strategy in these types of markets. The other options (platform countries, maturing and established countries, and growth countries) do not accurately describe the market conditions in Vietnam and the Philippines.

Markets Can Be Classified in Four Types of Countries Based