When market researchers find information that might be useful in their exploration process to already be available (usually collected for some other purpose by other
Data gathers), this type of information is called:

Question

Quizplus · Accepted Answer

Secondary data refers to information that has been previously collected and made available for others to use. This is often collected for other purposes, such as by government agencies or industry associations, and can be useful for market researchers in their exploration process. Examples of secondary data include census data, market research reports, and academic studies.

When Market Researchers Find Information That Might Be Useful in Their