From a global marketing perspective, the cultural environment matters. The most important reason is that cultural forces are major factors in shaping a company's
Global:

Question

Quizplus · Accepted Answer

Cultural forces have a significant impact on a company's marketing mix program, as they shape consumer behavior, preferences, and expectations. Therefore, global companies need to tailor their products, pricing, promotion, and distribution strategies to local cultural norms and values to succeed in different markets. Ignoring cultural factors can lead to ineffective marketing campaigns and loss of market share.

From a Global Marketing Perspective, the Cultural Environment Matters