Several Japanese diaper makers were able to steal market share away from Proctor & Gamble by selling diapers that were much ______________ than the ones marketed
By P&G, thereby better meeting the desires of Japanese mothers (Japanese homes
Have less space than most Europeans or American houses).

Question

Quizplus · Accepted Answer

Japanese homes have less space than most Europeans or American houses, so thinner diapers were better suited for their needs.

Several Japanese Diaper Makers Were Able to Steal Market Share