MNCs are being threatened by new champions from the emerging markets. Which of the following strategies is NOT recommended for them?
A) Continue to use low cost sourcing in emerging markets.
B) Sell only goods developed by home country R&D in emerging markets.
C) Ignore emerging market branding strategies as being too elementary.
D) Do not invest in the mass markets of emerging economies as they will never amount to much revenue.
E) All of the above are not suggested.
Correct Answer:
Verified
Q1: An emerging market company would be a
Q11: Emerging market champions:
A)avoid new technology because it
Q26: Social marketing-in the form of new product
Q27: There are many reasons why a company
Q29: The BOP:
A) constitutes a majority of the
Q30: Despite its dismal financial condition, the BOP
Q32: Why is being a first-mover attractive in
Q33: Rapid scale-up of new champions:
A) doesn't occur
Q34: Hindustan Unilever pursued the following strategy to
Q35: Bottom of the pyramid means:
A) lower class
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents