Hindustan Unilever pursued the following strategy to expand its market share in India.
A) retained the low unit price concept only for shampoo
B) focused its efforts on the BOP masses
C) emphasized local R&D efforts
D) concentrated on the urban population for sales
E) offered a wide variety of brands to tightly segment the market
Correct Answer:
Verified
Q1: An emerging market company would be a
Q10: Companies from the emerging markets are proving
Q29: The BOP:
A) constitutes a majority of the
Q30: Despite its dismal financial condition, the BOP
Q31: MNCs are being threatened by new champions
Q32: Why is being a first-mover attractive in
Q33: Rapid scale-up of new champions:
A) doesn't occur
Q35: Bottom of the pyramid means:
A) lower class
Q37: What best describes the outcome of early
Q39: Some people are optimistic about the BOP
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents