Social marketing-in the form of new product development and/or aiding development:

Question

Quizplus · Accepted Answer

Social marketing, whether through new product development or aiding development, can expand market opportunities for the firm and build goodwill that can be leveraged into greater profits. This is especially important for emerging market companies that need to establish themselves in a competitive environment. While it may not always lead to immediate sales, social marketing can pay off in the long run by creating a positive brand image and loyal customer base.

Social Marketing-In the Form of New Product Development And/or Aiding