There are many reasons why a company might prefer to be a follower in a new market, not a first entrant. Which of these is NOT one of those reasons?
A) reduced profits because the market is already gone
B) fewer pitfalls as the follower can see the mistakes of the first-mover
C) better developed marketing channels
D) competitive response from other MNCs and local competitors
E) none of the above
Correct Answer:
Verified
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