When MNCs enter an emerging market, they are likely to:

Question

Quizplus · Accepted Answer

MNCs entering an emerging market will usually insist on tight corporate control to maintain their brand image and quality standards. They will also focus on sales to measure their success. This approach is high risk, but it also provides the potential for greater rewards. However, they will not usually share their product secrets with the new country, as this could undermine their competitive advantage.

When MNCs Enter an Emerging Market, They Are Likely To