A key decision that a market must make with respect to international marketing is _______________________.This decision limits and defines key underlying aspects
Of its future sales force management.

Question

Quizplus · Accepted Answer

The decision on how to enter a market (e.g., exporting, licensing, joint ventures, or direct investment) is crucial as it determines the structure and strategy of the sales force and other marketing activities.

A Key Decision That a Market Must Make with Respect