Refer to the Scenario below to answer the questions that follow.
The Blackberry Challenge (Scenario)
Wendy's fast food chain invested more than three years searching in excess of 30 growers to procure blackberries for a new salad being added to its menu in summer 2016.Supplying 6500 North American restaurants will demand more than 2 million pounds of blackberries.Customer demand for fresh ingredients and healthier fare leads large chains to enhance their supply chain management practices.Fast food chains need rapid,repeatable preparation processes,and fresh ingredients make for a tremendous challenge.
Most blackberry producers sell to grocery stores,leaving little supply for restaurants.The two growers selected by Wendy's had to plant extra bushes,which take three years to produce mature fruit.To maintain consistency,Wendy's sends their 6500 franchisees instruction cards dictating how the berries should be washed,cut,and placed on the salads.Slicing fresh fruit requires added prep time,which requires changes to worker safety procedures such as wearing chain mail mesh gloves.The added prep work must also be factored into service times.
-Which requirement for successful value chain management has Wendy's demonstrated in this scenario?
A)technology investment
B)leadership
C)organizational culture and attitudes
D)coordination and collaboration
E)human resources

Question

Quizplus · Accepted Answer

Wendy's has demonstrated coordination and collaboration with their growers to ensure a reliable supply of blackberries, as well as with their franchisees to ensure consistent preparation of the berries across their 6500 restaurants.

Refer to the Scenario Below to Answer the Questions That