Alanna has just been given the assignment of developing the marketing strategy for the company's new product to be released in November. What type of decision-making will be required of Alanna?
A) structured
B) unstructured
C) technical
D) programmed
E) nonprogrammed

Question

Quizplus · Accepted Answer

Developing a marketing strategy for a new product is a unique and non-routine task that involves nonprogrammed decision-making. Alanna will need to gather information, analyze market trends, and make strategic decisions based on a variety of factors such as target audience, product features, competitive landscape, and marketing channels. This type of decision-making is unstructured and requires creativity and critical thinking.

Alanna Has Just Been Given the Assignment of Developing the Marketing