Which approach to going global did McDonald's Canada use when it opened restaurants in Russia?
A)exporting
B)foreign contracting
C)franchising
D)strategic alliances
E)licensing

Question

Quizplus · Accepted Answer

McDonald's Canada used franchising to enter the Russian market. They partnered with local entrepreneurs who invested in the business and operated the restaurants under the McDonald's brand name, following the company's operational and quality standards. This approach allowed McDonald's to expand quickly in Russia while also minimizing the risks and costs associated with operating the business directly.

Which Approach to Going Global Did McDonald's Canada Use When