Refer to the Scenario below to answer the questions that follow.
The European Expansion (Scenario)
As a manager at a growing Canadian company,Samantha has been asked to develop a strategy to expand the company's operations into the European market.Although the company president has provided some basic guidelines about acceptable levels of risk and investment,there are still many factors in the legal/political,economic,and cultural environments that Samantha must take into consideration in her proposal.
-Samantha will recommend forming a strategic alliance with a French-based company that promises to market her company's products in several EU countries in exchange for access to her company's distribution network in Canada and the United States.This strategy will require less investment than ________.
A)exporting
B)licensing
C)franchising
D)establishing a joint venture
E)establishing a subsidiary

Question

Quizplus · Accepted Answer

Establishing a subsidiary typically requires a significant investment as it involves setting up a new entity in the foreign market, whereas a strategic alliance involves collaboration with an existing company, which generally requires less investment.

Refer to the Scenario Below to Answer the Questions That