You know your audience is primarily female,between the ages of 18 and 32,and all are trying to break into male-dominated careers.What you know is the _____ of this particular audience.

Question

Quizplus · Accepted Answer

The correct answer is demographics and psychographics because demographics refer to statistical data relating to the population and particular groups within it, such as age and gender (in this case, female, ages 18-32), and psychographics refers to the study of personality, values, opinions, attitudes, interests, and lifestyles (in this case, their common interest in breaking into male-dominated careers).

You Know Your Audience Is Primarily Female,between the Ages of 18