An axiom of the Elaboration Likelihood Model is that it is easier to persuade one who has heard about a topic than one who has not.

Name: An axiom of the Elaboration Likelihood Model is that it is easier to persuade one who has heard about a topic than one who has not.
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The Elaboration Likelihood Model suggests that persuasion depends on the route of processing (central or peripheral), not necessarily on prior knowledge of the topic.

An Axiom of the Elaboration Likelihood Model Is That It