Focus groups typically have a:
A) low volume of content
B) high volume of content
C) difficulty obtaining content from participants
D) lack of generalizability

Question

Quizplus · Accepted Answer

Focus groups usually have a high volume of content because they involve a group discussion that can generate a lot of ideas and opinions. Participants are encouraged to express their thoughts and feelings, leading to a rich and diverse dataset. However, this can also make analyzing and synthesizing the data challenging.

Focus Groups Typically Have A