Dr. Robert Ira received the finalized transcription from the focus group session last week. As a qualitative researcher Dr. Robert must conduct a _____ of participant responses to each question, which allows research to identify key themes.
A) factor analysis
B) trend analysis
C) content analysis
D) one-way ANOVA

Question

Quizplus · Accepted Answer

Content analysis is the best choice for Dr. Robert as it involves analyzing qualitative data by systematically categorizing and coding information to identify recurring themes or patterns in the data. It helps in identifying the most common responses to each question and allows for deeper understanding of participant perspectives. Factor analysis and trend analysis are more commonly used with quantitative data, while one-way ANOVA is used to compare means of two or more groups.

Dr Robert Ira Received the Finalized Transcription from the Focus