Dr. Tonil has identified key themes from transcription of his focus groups last week. As a qualitative researcher Dr. Tonil conducted a(n) ________________ in order to identify key themes.
A) factor analysis
B) ANOVA
C) content analysis
D) cluster analysis

Question

Quizplus · Accepted Answer

Content analysis is a method used in qualitative research to analyze data and identify patterns or themes. It involves systematically coding and categorizing data from interviews, focus groups, or other forms of text data. In this case, Dr. Tonil used content analysis to identify key themes from the transcription of his focus groups. Factor analysis, ANOVA, and cluster analysis are quantitative methods that are not typically used for identifying themes in qualitative data.

Dr Tonil Has Identified Key Themes from Transcription of His