Dr. Warner was explaining sampling procedures specific to focus groups and noted that focus groups typically use _____ in order to have a proportionate number of individuals to provide insight into a particular topic.
A) area probability sampling
B) cluster sampling
C) stratified random sampling
D) snowball sampling

Question

Quizplus · Accepted Answer

Stratified random sampling is typically used in focus groups in order to ensure that there is a proportionate number of individuals from different subgroups (such as age or gender) in order to provide diverse perspectives and insights into the topic being studied. Area probability sampling and cluster sampling are typically used in larger-scale surveys, while snowball sampling is a non-probability sampling technique often used in qualitative research.

Dr Warner Was Explaining Sampling Procedures Specific to Focus Groups