(Scenario I) The researchers of Scenario I conducted a follow-up study to examine whether customer satisfaction differed based on the smiling of the employee and sex of the participant. This design can be described as:
A) a 2 × 2 design.
B) a factorial design.
C) a hybrid design.
D) all of the above.

Question

Quizplus · Accepted Answer

This scenario describes a factorial design because it involves two independent variables (smiling of the employee and sex of the participant), each at two levels (smiling/not smiling and male/female), making it a 2 × 2 design. Since a 2 × 2 design is a type of factorial design, and both specific (2 × 2) and general (factorial) descriptions are correct, all of the options are correct.

(Scenario I) the Researchers of Scenario I Conducted a Follow-Up