Dr. Olip is using a two-way ANOVA to examine how different candy companies' advertising mediums affect candy sales. Dr. Olip wants to examine the mean on the dependent variable for participants who like Cadbury the best and print media the best. Dr. Olip will be referring to:
A) cell mean.
B) margin mean.
C) mean squares.
D) sum of squares.

Question

Quizplus · Accepted Answer

The cell mean refers to the mean of a specific cell within a two-way ANOVA table, which is what Dr. Olip is interested in. The margin mean refers to the mean of a row or column, the mean squares refer to the variance calculations, and the sum of squares refers to the total variance in the data.

Dr Olip Is Using a Two-Way ANOVA to Examine How