Mr. McPiln wants to survey customers on whether they were happy with their customer service experience during last year's holiday season. However, Mr. McPiln is hesitant to do so because it has been a while since the customers had this experience. Mr. McPiln is concerned about:

Question

Quizplus · Accepted Answer

Retrospective bias occurs when participants are asked to recall past events, which can lead to inaccuracies or biases in their responses. In this case, Mr. McPiln is concerned that customers may not accurately remember their customer service experiences from last year's holiday season, leading to retrospective bias.

Mr McPiln Wants to Survey Customers on Whether They Were