Dr. Matthis was conducting a lecture on design methodology and was describing what type of data is obtained from the use of behavioral diaries. Behavioral diaries main use is for:

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Behavioral diaries are a type of self-report data in which an individual records their own behavior, thoughts, and emotions over a specified period of time. They are typically used in fields such as psychology, medicine, and marketing research to gain insight into an individual's daily activities and experiences.

Dr Matthis Was Conducting a Lecture on Design Methodology and Was