A scoring strategy in which more negative response alternatives are assigned higher numerical values and more positive response alternatives are assigned lower numerical values is called:
A) reverse-coding.
B) response set.
C) directional hypothesis.
D) internal consistency reliability.

Question

Quizplus · Accepted Answer

Reverse-coding is a technique used in survey or questionnaire design where more negative response alternatives are assigned higher numerical values and more positive response alternatives are assigned lower numerical values. This is often done to ensure that all items are aligned in the same direction for analysis, especially when using Likert scales or similar rating systems.

A Scoring Strategy in Which More Negative Response Alternatives Are