Muhammad is conducting a research study and would like to minimize the effect of social desirability bias on his results. Which of the following should he do?
A) conduct the study online to ensure confidentiality
B) have participants read their responses aloud in front of the group
C) ask participants to put their name on the study questionnaires
D) ask questions that are sensitive in nature

Question

Quizplus · Accepted Answer

Conducting the study online can help ensure confidentiality, which in turn may reduce social desirability bias because participants may feel more comfortable providing honest responses when they believe their answers are private and cannot be traced back to them.

Muhammad Is Conducting a Research Study and Would Like to Minimize