In a study examining the impact of music on buying behavior, the independent variable is the type of:
A) buying behavior.
B) consumer.
C) product being purchased.
D) music.

Question

Quizplus · Accepted Answer

The independent variable is the variable that is being manipulated by the researchers to examine its impact on the dependent variable. In this case, the researchers are manipulating the type of music being played to examine its impact on buying behavior. Therefore, the independent variable is the type of music.

In a Study Examining the Impact of Music on Buying