Imagine that you are a fundraiser for the Susan G. Koman cancer foundation. When planning for an upcoming speech you remember the availability heuristic and decide to devote the majority of time to a _____ rather than _____.

Question

Quizplus · Accepted Answer

The availability heuristic suggests that people often rely on readily available information to make judgments or decisions. In the case of fundraising for a cancer foundation, a moving testimonial from a cancer survivor would be more memorable and emotionally impactful than charts and statistics, which may be harder for people to connect with on an emotional level. Therefore, it is best to devote the majority of time to a moving testimonial from a cancer survivor rather than charts and statistics about cancer risk factors.

Imagine That You Are a Fundraiser for the Susan G