Haglund Manufacturing Co. of Dartmouth, Nova Scotia is a maker of nautical navigation devices, and has developed some interesting new technology in the field. It is considering a business relationship with Schiffgebau Werk, in Hamburg, Germany, which has some vacant land and trained but surplus employees. When the president of Haglund last visited Hamburg, he noted that other vacant commercial properties existed as well. Identify the range of options available to Haglund for entry into the German market with its products. Compare and contrast the advantages and disadvantages of each. What would you suggest to Haglund if the company is cash-poor and risk-adverse? What if Haglund has reasonable resources and has considerable experience in international trade?

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The Answer of Haglund Manufacturing Co. of Dartmouth, Nova Scotia is a maker of nautical navigation devices, and has developed some interesting new technology in the field. It is considering a business relationship with Schiffgebau Werk, in Hamburg, Germany, which has some vacant land and trained but surplus employees. When the president of Haglund last visited Hamburg, he noted that other vacant commercial properties existed as well. Identify the range of options available to Haglund for entry into the German market with its products. Compare and contrast the advantages and disadvantages of each. What would you suggest to Haglund if the company is cash-poor and risk-adverse? What if Haglund has reasonable resources and has considerable experience in international trade?