Social shopping Web sites generate revenue through _____.
A) retailer advertising
B) sharing with retailers data about their members' like and dislikes
C) both retail advertising and sharing with retailers data about their members' likes and dislikes
D) names and e-mail addresses of friends of shoppers

Question

Quizplus · Accepted Answer

Social shopping websites generate revenue through a combination of retailer advertising and sharing data about their members' likes and dislikes. They typically gather information on consumers' shopping preferences, then use it to display targeted advertisements or offers that may interest the user. Additionally, retailers are willing to pay for access to this data, allowing these sites to generate even more revenue. Some social shopping sites may also collect names and email addresses of friends of shoppers, but this is not typically a primary source of revenue for these platforms.

Social Shopping Web Sites Generate Revenue Through _____