Identify the system implemented by organizations to collect and store key data from every interaction they have with a customer.

Question

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Customer relationship management (CRM) is the system implemented by organizations to collect and store key data from every interaction they have with a customer. This data can include customer preferences, purchase history, contact information, and more, which can be used to improve customer service and tailor marketing campaigns to individual customers. Business intelligence management and enterprise resource management are related, but distinct, systems that may be used by organizations in conjunction with CRM. Access information management is not a recognized system or methodology for managing customer data.

Identify the System Implemented by Organizations to Collect and Store