A(n)_____ is a statement of a compelling business need that an organization must meet to achieve its vision and mission.

Question

Quizplus · Accepted Answer

An objective is a statement of a specific, measurable, and time-bound goal that an organization must achieve to fulfill its mission and vision. It outlines the steps needed to realize a desired outcome and is closely aligned with the organization's strategic plan. While a mission statement defines the organization's purpose and scope of operations, an objective specifies the actions needed to accomplish the mission. A tagline and logo are marketing tools used to communicate the brand's identity and message to customers but do not define a business need or goal.

A(n)_____ Is a Statement of a Compelling Business Need That