While Sony and Microsoft focused on the graphics and raw processing power favored by hard-core male gamers, Nintendo chose to develop a machine to appeal to families, women, and age groups that normally shunned violent games. The strategy adopted by Nintendo in this example is the _____ strategy.
A) straddling
B) customer engagement
C) Blue Ocean
D) mass customization
E) convergence

Question

Quizplus · Accepted Answer

The strategy adopted by Nintendo is Blue Ocean strategy, which involves creating uncontested market spaces that make the competition irrelevant by creating a new market and delivering value to customers. Nintendo created a new market by targeting families, women, and age groups that were not attracted to violent games, rather than competing in the existing market with Sony and Microsoft. They created a new space in the market, which made the competition irrelevant.

While Sony and Microsoft Focused on the Graphics and Raw