Amazon's Kindle and Fire businesses are meant to create a channel for media sales as that segment rapidly shifts from atoms to bits.

Name: Amazon's Kindle and Fire businesses are meant to create a channel for media sales as that segment rapidly shifts from atoms to bits.
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Amazon's Kindle and Fire businesses are designed to facilitate the sale of digital content (e-books, apps, streaming media) as consumer preferences move from physical (atoms) to digital formats (bits).

Amazon's Kindle and Fire Businesses Are Meant to Create a Channel