_________________ ads appear based on the keywords or phrases a user types during an online search.
A) Push-through
B) Pull-through
C) Microsurvey
D) Segmented

Question

Quizplus · Accepted Answer

Pull-through ads are also known as search ads as they appear on the search results page based on the keywords or phrases entered by the user during an online search. The user actively seeks out information related to the ad, making it more likely to result in a conversion or click-through.

_________________ Ads Appear Based on the Keywords or Phrases a User