Television advertising is a business communications practice consistent with what your textbook calls "the conversation model"?

Question

Quizplus · Accepted Answer

The conversation model involves a two-way exchange of information, where both parties are actively listening and responding to each other. Television advertising is a form of one-way communication where the advertiser is broadcasting a message to a passive audience, which is not consistent with the conversation model.

Television Advertising Is a Business Communications Practice Consistent with What