Susan is attempting to measure the impact of social media on her company's ability to reach certain objectives. She is collecting information related to these objectives like 1) increases in traffic to company Web site, 2) increases in request for product information, and 3) changes in the number of people who download informational brochures from the Web. Most likely, Susan is using tactical metrics to measure the impact of social media.

Question

Quizplus · Accepted Answer

Tactical metrics are specific and focused on measuring the impact of specific tactics or activities, such as social media marketing. The examples given in the passage (increases in website traffic, requests for product information, changes in brochure downloads) are all specific metrics that can be directly tied to social media activity.

Susan Is Attempting to Measure the Impact of Social Media