Kayla is a marketing analyst at Easter Trail, a chain of amusement parks. Following a drastic reduction in business during the holiday season this year, the management commissions Kayla to create a report. Kayla's research reveals that Easter Trail's rides need to be improved and revamped to keep the parks competitive. However, Easter Trail's fragile financial condition does not put it in a position to invest money in revamping its rides. In this scenario, Kayla should _____.
A) state the main conclusion in the opening paragraph
B) use the introduction to warn the reader that bad news is coming
C) present the information in her report using the direct format
D) open the report with a coherent statement of the problem and purpose
E) avoid stating the main recommendation at the end of the report

Question

Quizplus · Accepted Answer

In this scenario, the best choice is for Kayla to open the report with a coherent statement of the problem and purpose. This will help the management understand the issue at hand and why they need to read the rest of the report. It is important for Kayla to present the information in a clear and concise manner, so using the direct format (C) is also a good option. However, in this scenario, it is crucial for Kayla to state the main conclusion in the opening paragraph (A) or avoid stating the main recommendation at the end of the report (E) would not be effective as it may create confusion for the management. Using the introduction to warn the reader that bad news is coming (B) is also not necessary as the management is already aware of the issue.

Kayla Is a Marketing Analyst at Easter Trail, a Chain