Product differentiation means
A) making a product that has perfect substitutes.
B) making a product that is entirely unique.
C) the inability to set your own price.
D) making a product that is slightly different from products of competing firms.
E) making your demand curve horizontal.

Question

Quizplus · Accepted Answer

Product differentiation means making a product that is slightly different from products of competing firms. This allows the firm to set its own price and appeal to its target market, rather than being a perfect substitute for competing products.

Product Differentiation Means