Firms attempt to create a consumer perception of product differentiation through
i.packaging.
ii.marketing.
iii.advertising.
A) i only
B) ii only
C) ii and iii
D) i and iii
E) i, ii, and iii

Question

Quizplus · Accepted Answer

Firms use packaging, marketing, and advertising as strategies to create a perception of product differentiation in the minds of consumers. Packaging can make a product stand out on the shelf, marketing can position the product uniquely in the market, and advertising can highlight the product's unique features or benefits.

Firms Attempt to Create a Consumer Perception of Product Differentiation