A sunglass manufacturer spends a lot of money to promote its brand name.This promotion ________ consumers because it ________.

Question

Quizplus · Accepted Answer

Promoting the brand name helps consumers as it provides a signal and information about the sunglasses, which can make it easier for consumers to make informed decisions about their purchases. It may not directly affect the cost of production, but it can increase the perceived value of the product and distinguish it from competitors.

A Sunglass Manufacturer Spends a Lot of Money to Promote