If Polka Cola prevents all of its retail outlets from selling any other competing soft drink,it is engaged in
A) a tying agreement.
B) a requirement contract.
C) an exclusive deal.
D) territorial confinement.
E) resale price maintenance.

Question

Quizplus · Accepted Answer

An exclusive deal occurs when a supplier restricts a retailer or distributor to only sell their products and not those of competitors. In this case, Polka Cola is preventing its retail outlets from selling competing soft drinks, which is a classic example of an exclusive deal.

If Polka Cola Prevents All of Its Retail Outlets from Selling