The only marketing mix element that is applicable in the export selling is:
A) price.
B) product.
C) promotion.
D) place.
E) process.

Question

Quizplus · Accepted Answer

The only marketing mix element that is applicable in export selling is "place". This is because exporting involves deciding on the appropriate channels of distribution to get the product or service to the target market. The other marketing mix elements (price, product, and promotion) are usually determined before the decision to export is made, and may already be established in the domestic market. "Process" is not typically included in the marketing mix, as it refers more to operational processes and procedures within the company.

The Only Marketing Mix Element That Is Applicable in the Export