Africa represents a huge untapped market for shoes since most people walk barefoot. Thus, it will be easy to alter entrenched consumer behavior pattern if shoes are available.

Question

Quizplus · Accepted Answer

While it is true that many people in Africa walk barefoot, it is not necessarily easy to alter consumer behavior patterns. Many factors such as cost, cultural beliefs, and accessibility may play a role in whether or not people choose to wear shoes. Additionally, there may be certain situations or environments where going without shoes is preferable or necessary, such as in rural areas with dirt roads or in hot climates.

Africa Represents a Huge Untapped Market for Shoes Since Most