In Singapore,Coca-Cola wanted to develop an advertisement program.They selected a group of teenagers in a room,and a trained moderator facilitated discussion asking questions on brand's image,advertisement,social trends,TV watching habits,and snack usage.This type of research is called:
A) survey research.
B) observational studies.
C) comparison studies.
D) focus group research.
E) experimental research.

Question

Quizplus · Accepted Answer

The research described is a focus group research, which involves a trained moderator facilitating discussion among a group of selected participants on a specific topic or issue. This type of research is primarily used to gather qualitative data on participants' attitudes, beliefs, and opinions towards a particular product, service, or idea.

In Singapore,Coca-Cola Wanted to Develop an Advertisement Program